Start-up to Scaling in 4 Years
The Goal: Increase subscribers on a monthly basis.
The Challenge
Pureflix.com, a streaming video service (SVOD) wanted to scale all of their accounts by volume and total acquisition costs. Pure Flix services 370,000+ paying customers and 420,000+ trial members. This was a challenge, as lower cost per acquisition usually limits scale.
The Results
With 9 ad accounts and 6 different channels of marketing, the Social Ally Media and Pure Flix teams collaborated across Pure Flix’s 8+ departments to produce the desired results. We maintained growth while balancing a healthy CPA; Cost per Acquisition; of $26.
Social Ally ultimately became responsible for managing all of Pure Flix’s paid and organic marketing efforts in a successful partnership that lasted 4 years.
Statistics
275500
Customers
through paid advertising
253000
Customers
through organic social
2.9
Customers
through paid advertising
2.71
Customers
through organic social
Generating Revenue from Organic Social
The Goal: Generate sales through a purely organic strategy
The Challenge
Overwatch Precision, a weapon components and accessories manufacturer, wanted to develop and execute a social media strategy and email marketing.
Their #1 goal was to drive sales.
The Results
Overwatch came onboard in November 2018 to Social Ally Media to help grow their organic social, sales and leads without paying for Paid media.
Our team developed and executed on email and organic social media campaigns, with regular monthly reporting to measure our results.
We created content (copy, graphics and video) utilizing Email, Facebook, Instagram, and Twitter. We were able to increase orders by 22.7%, add 22% more customers with an average order value of $133.10 (at a cost of $30 in materials to the client).
In a span of 8 months, Overwatch Precision made 4,197 sales at an average order value of $133.10.
Statistics
4197
Product Orders
(22.7% increase in sales)
13.7
Increase in Revenue
1396
Return on Advertising Spend (ROAS)
On paid advertising
31.55
Conversion Rate
On organic advertising
Generating Leads from Paid Advertising
The Goal: The goal of Proline is emergency service calls, requests for quotes, & scheduled services through a purely Google Search PPC strategy
The Challenge
PROLine, a plumbing company, was contracted with another agency to manage their PPC ads. PROline approached Social Ally asking for help as they expressed they were getting 0 conversions and spending several thousand a month on ads. Additionally, the current website was not optimized for mobile or traffic.
Their #1 goal was to drive emergency service requests and form submissions
The Results
Upon taking over the search account, Social Ally cut the spend by 2/3rd, increased the number of conversions from 0 to 46/month on average, as well as perform above the industry standard in benchmarks for the service industry – our average CPC is $3.13 versus the plumbing average of $4.85.
Social Ally audited the existing website and saw areas of opportunity to improve the landing pages for ads, the SEO rating, the User Experience as well as the way a user interacts with the website (mobile first approach). We relaunched the website in February 2020.
In a span of 7 months, PROLine had a 785% increase in users to the website, a decrease of bounced users by 23% and an Average Session Duration of 120% (year over year).
Statistics
183
Conversions
14.01
Conversion Rate
13.21
Cost per Conversion
3.13
Cost per Click
Generating Revenue from Strategic Paid & Organic Marketing
The Goal: Generate sales through a full-service marketing strategy
The Challenge
EmmeDiane, a licensed esthetician on a mission to solve the seemingly unsolvable skin issues, wanted to develop and execute an omni channel social advertising strategy and email marketing. Additionally, the current website was not optimized for mobile or traffic so Social Ally worked with the client to build out marketing funnels and SEO best practices.
Their #1 goal was to drive consultations and sales
The Results
Our team developed and executed on paid and organic social media campaigns, with regular monthly reporting to measure our results. We created content (copy, graphics and video) for Facebook, Instagram and Twitter.
Social Ally audited the existing website and saw areas of opportunity to improve the landing pages for ads, the SEO rating, the User Experience as well as the way a user interacts with the website (mobile first approach). The website was relaunched in January 2020.
EmmeDiane had a 43% increase in users to the website, an increase of sessions by 55% and an Average Session Duration of 10% and made 906 sales with an average sale of $153 within the first month of the website re-launch.
Statistics
906
Product Orders
(22.7% increase in sales)
5900
ad conversion revenue
200
Booked consultations
(On paid advertising)
2.71
Cost per product
(On organic advertising)
Success With Seasonal Sales Ads
The Goal: Generate sales through a flash sale over the Valentine’s Weekend.
The Challenge
EmmeDiane.com, a licensed esthetician on a mission to solve the seemingly unsolvable skin issues, wanted to run a flash sale promoting her products using a unique 14% off discount and execute an omni channel paid advertising strategy and email marketing.
Their #1 goal was to drive sales.
The Results
Our team executed on paid, organic social media and email campaigns. We created content (copy, graphics and video) for Facebook, Instagram and Email.
Statistics
66
Product orders
20.58
Increase store conversion rate
206
Increase in total sales
1
Cost per Result
Growing an Audience on Social
The Goal: Increase engagement & following on a monthly basis.
The Challenge
David, A.R. White is an actor and celebrity that focuses on family-friendly movies and shows. As part of his strategy, he wanted to grow his Facebook following.
The challenge was increasing his social proof while balancing his social profile.
The Results
The idea was to grow the largest social media channel and do so at a small cost. Social Ally was able to grow David’s Facebook followers by 24,000 which was a growth rate of 84%.
Social Ally ultimately became responsible for managing David’s YouTube, Instagram as Facebook Social Presence while also handling community response.
Statistics
28456
Total Page likes
1
cost per like
1098901
overall campaign reach
Marketing Success in the face of controversy
The Goal: Increase awareness of the film and help promote ticket sales.
The Challenge
Unplanned, a 2019 American anti-abortion drama was promoted on the PureFlix platform. The movie was banned in Canada due to the nature of the content, so Social Ally had to work around blockers such as protests, media attention and outcrys from advocates.
The challenge was due to the nature of the topic, we were unable to run any PPC ads to boost awareness and had to rely on an 100% organic approach.
The Results
The idea was to use the media feedback to make users aware that the movie was on the PureFlix platform. Utilizing a mix of movie promotions, newsjacking, and blogs, we were able to drive Awareness and traffic from the largest social media channel all organically.
Statistics
14300000
Total reach
452082
Post Clicks
635620
Overall campaign engagement
Playful marketing meets biblical story
The Goal: Increase followers and engage in the organic content to promote the Biblical film Samson
The Challenge
To inspire awareness for the upcoming theatrical release Samson, Social Ally conceptualized an engaging social campaign to have fans vote for their side of the battle between the “Original Epic Hero”, Samson, and the evil Philistines. As this content piece was showcased during the Superbowl, fans enjoyed the challenge.
The Results
This is just a piece of the overall campaign which ran across Instagram, Facebook, Twitter, and YouTube. With Social Ally’s efforts, In 12 weeks Samson’s social presence skyrocketed. Their Facebook page gained 56,730 followers with 995K engagements. Their Instagram gained 3,787 followers with 15K engagements and their Twitter gained 671 followers with 10K engagements.
Additionally, Social Ally Media was tasked with building a funnel to encourage churches to reserve theaters in their area for a private screening of the film.
Statistics
61188
Followers
12
Campaign Timeline
1020000
post engagement
Cable Channel Awareness through marketing
The Goal: Increase awareness of the film and help promote ticket sales
The Challenge
AZTV channel 7 retained Social Ally Media in order to launch their business into the digital realm! As an Arizona based media company, AZTV was looking to monetize a social media following in order to sell newsfeed real estate to their partners.
The Results
Due to Social Ally’s contribution, AZTV was able to successfully launch their social footprint leading them to hire an in house marketer whom our treat trained.
Social Ally identified the type of content our audience resonated with (Arizona humor) and continued to syndicate content of like mind to ensure the virality effect continued.
Statistics
19863
Fans generated
12000
Average monthly website clicks
194670
average monthly social post engagement
